Sissi Fairyland is a French‑inspired restaurant concept that combines refined dining with playful dessert and baking experiences. The branding centers on the idea of a hidden, enchanted world—evoking a sense of discovery and indulgence. The logo and visual system blend elegant typography with whimsical iconography, using soft curves and subtle French cues to convey sophistication while keeping a friendly, approachable tone. Packaging, signage and promotional materials extend the identity through a warm palette and layered textures that reference patisserie artistry and the theatrical flair of party dining. The result is a cohesive brand experience that feels both imaginative and refined, inviting guests into a delightful culinary escape.